Schine Student Center serves as the hub of student life on campus, providing a welcoming and versatile space to meet students’ needs for gathering, meeting, eating, studying, and lounging. At the core is providing spaces, programs, and services that promote connectivity, inclusion, engagement, and community. It is a space that brings student life front-and-center, and as such, digital signage content will be prioritized to focus on the student experience and student organizations.
Digital Signage Guidelines and Expectations
Signage Content
- Must pertain to a Syracuse University related event or function that is open to all students (no off-campus or local community events not affiliated with SU) or programs, services, or information (non-event specific) of interest to students, such as public health or safety information, nomination/award opportunities, etc.
- Multiple slides promoting the same event or function is discouraged.
- Registered student organizations (RSOs) must have their event approved by their Student Engagement RSO Consultant or FASA Coach before submitting digital sign requests.
- Signage must include sponsor’s name (e.g. name of RSO, or department name) and contact for accommodation requests.
File types
- Acceptable files types: JPG, PNG, MP4
Image Layouts & Resolutions
- Horizontal Screens: 1920 x 1080 pixels, 72 dpi
- Vertical Screens: 1080 x 1920 pixels, 72 dpi
Duration
- Content can be displayed for up to two (2) weeks prior to an event. The posting will be taken down automatically at midnight the day the event concludes.
- Non-event specific posts can be displayed for up to two (2) weeks. Exceptions will be made for month-long celebrations or content related to public health and safety.
- Posters are displayed for 15 seconds each. Promotional videos can be displayed for up to 30 seconds.
- There will be no audio for promotional videos, but captions should be included and can be displayed.
Accessibility
- All digital signage must meet accessibility standards in order to be approved.
- Use text colors that have high contrast from the background color.
- Chose a legible font and text size (recommended no less than 27 pt.)
- Limit the amount of copy on the sign.
- Videos with audio must include captions (audio will not be audibly played at the digital signs so captioning allows viewers to understand what is going on in the video) .
User Groups
Requests for digital displays will only be accepted from:
- Registered student organizations (RSOs) and recognized Fraternity and Sorority chapters
- University administrative departments and academic units
Submission Process
Digital signage requests are submitted through the following process:
- For Registered student organizations (RSOs):
- Use the RSO Digital Signage Request Form to submit digital signage requests.
- Two-Part Approval Process: RSOs must receive approval from their Student Engagement RSO Consultant or Fraternity and Sorority Affairs Coach confirming that their event is registered and all required information is on their digital flyer. Once approved by the Consultant/Coach, the Digital Signage Content Coordinator will review the digital flyer for accessibility. Submissions not meeting basic design and accessibility standards will be sent back to the individual/group for editing, which may delay the digital flyer approval process. Signage will be submitted for posting once all requirements are met. Design templates and full design assistance are available if needed.
- For Academic/Administrative Units:
- Use the Academic Units/Administrative Departments Digital Signage Request Form to submit requests.
- Approval Process: All submissions must meet accessibility and design standards. Approval may also be dependent upon event scheduling, volume of content in rotation, and/or number of submissions received by the unit in a period of time.
- Requests should be submitted at least five (5) business days in advance prior to the event date. Requests made without five business days’ notice are not guaranteed to be displayed.
Training and Access to Digital Signage for RSOs
Training is strongly recommended for RSOs that would like their content displayed on the digital signs, though it is not required. A consultation with the Digital Signage Content Coordinator can be scheduled to go over accessibility standards, signage specifics, and to assess your group’s design needs.
Consultation & Training Options:
Stage 1: RSOs requesting full design assistance:
- Students must request this service at least 2 weeks prior to their event.
Stage 2: RSOs requesting a design template
Stage 3: RSOs designing their own digital flyer
RSOs can email Emily Au to schedule a consultation.
Content Best Practices
Maximize the entire canvas area:
- Use high quality images that fill the slide to make it easier to read.
- Use larger font sizes as most people will be reading these from a distance.
Avoid too much text:
- Summarize the message you want to get across using the fewest number of words.
- If a viewer can’t read everything within 4-6 seconds while passing the screen, it won’t be read fully.
- All slides are configured to run for a 15-second duration.
- Use high contrast color schemes in your design for best readability.
Keep it Short and Sweet:
- Who, what, where, when, and a brief why if necessary.
Digital Signage Available
| Location | Orientation | Export As | Purpose | User Group Access |
|---|---|---|---|---|
| Underground (Two Displays) | Landscape (1920x1080px) | PNG or JPG | Promotion | All |
| Media Wall (only reserved as part of an event in the Schine Student Center or special use case) | Landscape (2688x2376px) | PNG or JPG; MP4 | As part of an event | Event Sponsors |
| Dining Area Displays (facing dining) | Portrait (1080x1920px for one screen; 1080x3840px for full column) | PNG or JPG | Promotion | All |
| Outside Goldstein Auditorium | Portrait (1080x1920px) | PNG or JPG | Current/Upcoming Events at Goldstein | All |
| Outside Student Engagement Suite (Three Displays) | Portrait (1080x1920px) | PNG or JPG | Promotion | RSOs |
| Tabling Area (Two Displays) | Landscape (1920x1080px) | PNG or JPG | Promotion for groups while tabling; general promotion | All |
| Panasci Lounge (Four Displays) | Landscape (1920x1080px) | PNG or JPG | Promotion | All |